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230
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Jun 6, 2011
설명
This is the story of the American aerospace industry and its triumphs and trials during thirty years of fantastic growth. Bright covers all major aspects of the industry, including management, economics, politics, design, production, marketing, and industry-government relations.
"No other analysis exists that is nearly as complete or recent. Bright has missed almost nothing, and he makes perceptive evaluations of the causes and results of the decisions made in the aerospace industry. Particularly fine are his grasp of and ability to present the interplay between industry and government. This will be valuable reading for anyone involved in management at any level in the aircraft industry, and any student in business administration or engineering would profit from reading it."
Glen W. Zumwalt
Distinguished Professor of Aeronautical Engineering
Wichita State University
"No other analysis exists that is nearly as complete or recent. Bright has missed almost nothing, and he makes perceptive evaluations of the causes and results of the decisions made in the aerospace industry. Particularly fine are his grasp of and ability to present the interplay between industry and government. This will be valuable reading for anyone involved in management at any level in the aircraft industry, and any student in business administration or engineering would profit from reading it."
Glen W. Zumwalt
Distinguished Professor of Aeronautical Engineering
Wichita State University
장르들
과학 & 기술
비즈니스 & 경제
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