Dr. Ruby Evangelin M.

Over de Auteur

Dr. Ruby Evangelin M. is a notable figure in the field of consumer behavior, particularly recognized for her research on online shopping. Her work delves into the psychological aspects of shopping enjoyment and the factors that contribute to impulsive buying in digital environments. Through her publications, she explores how consumers engage with online platforms and what triggers their purchasing decisions, providing valuable insights for both academics and marketers alike.