Dr. Vasantha S.

Over de Auteur

Dr. Vasantha S. is a notable figure in the field of consumer behavior, particularly focusing on online shopping dynamics. Her research delves into the psychological aspects that drive consumers to engage in impulsive buying behaviors, especially in the context of the internet. Through her work, she has highlighted how enjoyment in shopping can significantly influence purchasing decisions, offering valuable insights for marketers and retailers looking to enhance online consumer experiences.

Her contributions include several influential publications, such as "Piacere dello shopping e acquisti impulsivi online" and "Shopping Enjoyment and Online Impulsive Buying: Determinants of Shopping Enjoyment and Its Effect on Online Impulsive Buying." These works not only shed light on the motivations behind online shopping but also provide a framework for understanding the emotional and cognitive processes that shape consumer habits in the digital age.