Beschrijving
The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.
Winner of the Gerald Loeb Award for Best Business Book of the Year.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
Winner of the Gerald Loeb Award for Best Business Book of the Year.
In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.
Boekdetails
Formaat
Kindle
Pagina's
390 pagina's
Taal
Portugees
Gepubliceerd
Oct 1, 2019
Uitgever
Actual Editora
Edities
47 editions
ISBN-10
9896944415
ISBN-13
9789896944414