Advances in Luxury Brand Management

In the evolving landscape of luxury branding, a comprehensive exploration of key concepts and strategies has emerged through a collection of significant research. The work highlights the intricate transaction between brand perception and consumer behavior, shedding light on how modern luxury brands adapt to contemporary market demands while maintaining their exclusive allure. With the expertise of renowned author Jean-Noël Kapferer, the collection delves into the essence of what luxury means in the current economic climate.

The editorial compilation emphasizes the shift in consumer expectations, particularly how digitalization has transformed the luxury industry. It addresses the new dynamics of engagement that brands must cultivate in a world increasingly driven by personalization and experiential value. The contributions from various distinguished researchers provide a robust framework for understanding these transformations, offering invaluable insights into luxury brand management.

Offering theoretical perspectives alongside practical applications, this work serves as an essential guide for both academics and practitioners. It invites readers to reflect on the future of luxury branding, considering how innovation and tradition can coexist in the crafting of truly exceptional luxury experiences.