Dirb It Up! Do It Real Big!: From Backyard business into a multi-million dollar enterprise

Brad has been building the Braaap Brand and developing new bikes for over six years, starting from his shed at home when he was just 16 years old. As an eighteen year old kid with nothing to offer but a vision, he and an interpreter visited China motorcycle manufacturing plants offering his creations only to be knocked back by quite a few until he finally found manufacturing partners that believed in his vision, believed in the brand. He now has what we believe is the best motorcycle range of its type in the world, with the only motorcycle brand on the planet with a lifetime warranty. Braaap is designed in house and manufactured in partnership with specialist manufacturing partners from all over the world. With a mission to provide people with a clean adrenalin rush through motorcycling, the braaap “Learn to Ride” program offers riding lessons to help new comers get involved in the sport. Brad believes everyone should be given an opportunity to ride a motorcycle, either on road or dirt. Brads minibike emporium is a family run business, with a staff of passionate young people who are hungry to make a difference, and who are motivated to create an experience through motorcycling that people remember.