Essentials of Entrepreneurship and Small Business Management
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Business & Economics
Formaat
Paperback
Pagina's
704
Taal
Hindi
Gepubliceerd
Jan 1, 2016
Uitgever
Pearson Education
Editie
8
ISBN-10
9332559988
ISBN-13
9789332559981
Beschrijving
Norman M. Scarborough delves into the dynamic world of entrepreneurship and small business management, providing a comprehensive guide for aspiring business owners and seasoned professionals alike. With an emphasis on practical strategies and real-world applications, this work equips readers with the essential tools needed to navigate the complexities of launching and running a small enterprise.
Scarborough highlights critical topics such as opportunity recognition, market analysis, funding strategies, and the importance of effective leadership. Readers will find valuable insights into building a resilient business model that can adapt to the evolving economic landscape. He draws on a wealth of case studies and examples, bringing theories to life and illustrating the challenges and triumphs that entrepreneurs face on their journeys.
The book serves as a foundational text for anyone looking to understand the intricacies of entrepreneurship. Scarborough's approachable writing style and engaging narrative make it a vital resource for students, new business owners, and those seeking to refine their management skills in an ever-competitive market.
Scarborough highlights critical topics such as opportunity recognition, market analysis, funding strategies, and the importance of effective leadership. Readers will find valuable insights into building a resilient business model that can adapt to the evolving economic landscape. He draws on a wealth of case studies and examples, bringing theories to life and illustrating the challenges and triumphs that entrepreneurs face on their journeys.
The book serves as a foundational text for anyone looking to understand the intricacies of entrepreneurship. Scarborough's approachable writing style and engaging narrative make it a vital resource for students, new business owners, and those seeking to refine their management skills in an ever-competitive market.
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