Good Strategy/Bad Strategy: The difference and why it matters

Paperback. Pub Date :2013-02-01 Pages: 330 Language: English Publisher: Profile Books Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world.Developing and implementing a strategy is the central task of a leader. whether the CEO at a Fortune 100 company. an entrepreneur. a church pastor. the head of a school. or a government official. Richard Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values. fluffy packages of buzzwords. motivational slogans. and financial goals with strategy. He debunks these elements of bad strategy and awakens an understanding of the power of a good strategy. A good strategy is a specific and coherent response to-and approach for overcoming-the obstacles to progress. A good st...