Handbook of Quality-of-Life Research: An Ethical Marketing Perspective
door
M. Joseph Sirgy
Nog geen beoordelingen
Business & Economics
Philosophy
Formaat
Paperback
Pagina's
463
Taal
Engels
Gepubliceerd
Dec 6, 2010
Uitgever
Springer
Editie
2001
ISBN-10
9048158915
ISBN-13
9789048158911
Beschrijving
This comprehensive guide delves deep into the intersection of quality-of-life research and ethical marketing practices. M. Joseph Sirgy, an esteemed authority in the field, explores the crucial role that understanding well-being plays in developing effective marketing strategies. The reader is taken through a meticulously organized examination of how marketers can foster positive social outcomes while maintaining their commitment to ethical standards.
In the realm of social indicators, Sirgy emphasizes the importance of assessing the impact of marketing on consumers' quality of life, highlighting the ethical responsibilities that come with such influence. The discussion covers a wide range of perspectives, including psychological, societal, and environmental aspects, providing a holistic view of what constitutes a fulfilling life in contemporary society.
Ultimately, this book serves not only as a resource for academics and practitioners but also as a call to action for marketers to prioritize ethical considerations in their practices. By championing the well-being of consumers, it advocates for a marketing approach that goes beyond mere profit, aiming for a more sustainable and fulfilling future.
In the realm of social indicators, Sirgy emphasizes the importance of assessing the impact of marketing on consumers' quality of life, highlighting the ethical responsibilities that come with such influence. The discussion covers a wide range of perspectives, including psychological, societal, and environmental aspects, providing a holistic view of what constitutes a fulfilling life in contemporary society.
Ultimately, this book serves not only as a resource for academics and practitioners but also as a call to action for marketers to prioritize ethical considerations in their practices. By championing the well-being of consumers, it advocates for a marketing approach that goes beyond mere profit, aiming for a more sustainable and fulfilling future.
Recensies
Nog geen beoordelingen
Wees de eerste om dit boek te recenseren en deel je gedachten
Voeg Eerste Recensie ToeLeeslogboek
Geen leeslogboeken gevonden
Begin met het volgen van je leesvoortgang om logboeken hier te zien
Voeg je eerste leeslogboek toeNotities
Geen notities gevonden
Begin met het toevoegen van notities om ze hier te zien
Voeg je eerste notitie toeTransactielogboek
Geen transactielogboeken gevonden
Begin met het volgen van je boektransacties om logboeken hier te zien
Voeg je eerste transactielogboek toe
