Strategic Control: A Framework for Effective Response to Environmental Change

Excerpt from Strategic Control

There are, of course, an infinite number of events that might take place and that potentially might affect one's company. Nobody will be able to isolate all these factors ahead of time; the basic notion of uncertainty implies that events will cause a greater or lesser surprise to the company. Consequently, there is little we can add about outguessing the future. However, we shall suggest a way of thinking about key environmental factors that will put the task of scanning the environment into a better focus, in terms of connecting it to the process of allocating resources within the company.