Telephone Survey Methods: Sampling, Selection and Supervision

Paul J. Lavrakas offers a comprehensive exploration of telephone survey methodologies, primed for practitioners seeking to enhance their skills in this vital research area. His work emphasizes an applied approach, where the nuances of sampling, selection, and supervision come to the forefront. By detailing systematic procedures, Lavrakas equips readers with the necessary tools to navigate the complexities of telephone surveys effectively.

Delving into both technical and practical aspects, the book sheds light on essential strategies for achieving robust data collection while maintaining the rigor expected in research. Lavrakas not only discusses the theoretical foundations but also provides actionable insights that can be implemented in real-world survey scenarios. This resource serves as a guiding framework for researchers, making it an indispensable tool for anyone looking to master the art of telephone surveying.