Big data: The next frontier for innovation, competition, and productivity

Big data: The next frontier for innovation, competition, and productivity

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Jan 1, 2011 · Angielski · eBook
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Szczegóły książki

Format eBook
Język Angielski
Opublikowany Jan 1, 2011

Opis

Analyzing large data sets -- so-called big data -- will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus as long as the right policies and enablers are in place. Research by the McKinsey Global Institute and McKinsey's Business Technology Office examines the state of digital data and documents the significant value that can potentially be unlocked. Drawing on detailed analysis of five domains -- health care, retailing, the public sector, manufacturing, and personal location data -- the research identifies ways to leverage big data.

Gatunki

Nauka i Technologia Biznes i Ekonomia Zdrowie i Wellness
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