Opis
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
Szczegóły książki
Format
Kindle
Strony
401 stron
Język
Angielski
Opublikowany
maj 16, 2014
Wydawca
Jossey-Bass
Wydania
Wydania: 3