George Gerbner

Sobre o Autor

George Gerbner was a prominent communication theorist and scholar best known for his work in media studies, particularly his development of the cultivation theory. This theory posits that long-term exposure to media content can shape an individual's perceptions of reality, significantly influencing societal norms and beliefs. Gerbner’s research focused on the impact of television on public perceptions, particularly regarding violence and the portrayal of marginalized groups. His insights have had a lasting impact on media literacy and critical studies of mass communication.

Throughout his career, Gerbner served as the Dean of the Annenberg School for Communication at the University of Pennsylvania, where he further developed his theories and influenced future generations of communication scholars. His works, including "Triumph of the Image: The Media's War in the Persian Gulf," explore the powerful role media plays in shaping narratives and public consciousness. Gerbner's contributions to the field have earned him recognition as a foundational figure in media studies, making significant strides in understanding the complex relationship between media and society.