Seymour Sudman

Sobre o Autor

Seymour Sudman was a prominent figure in the field of survey research, known for his significant contributions to questionnaire design and methodology. His work laid the foundation for understanding how questions can influence responses in surveys, making him an invaluable resource for researchers across various disciplines. Sudman's expertise helped to refine the techniques used in market research, political polling, and social sciences, ensuring that data collected through surveys is reliable and valid.