Advanced Techniques in Web Intelligence (2): Web User Browsing Behaviour and Preference Analysis

Advanced Techniques in Web Intelligence (2): Web User Browsing Behaviour and Preference Analysis

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Sep 29, 2012 · Inglês · Capa dura (200 páginas)
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Detalhes do Livro

Formato Capa dura
Páginas 200
Idioma Inglês
Publicado Sep 29, 2012
Editora Springer
Edição 2013
ISBN-10 3642333257
ISBN-13 9783642333255

Descrição

In this insightful exploration of web intelligence, Juan D. Vel Squez delves into the complexities of user browsing behavior and preference analysis. By examining the intricate patterns that govern how individuals interact with online environments, the work offers a comprehensive understanding of the digital landscape. It combines theoretical frameworks with practical applications, positioning itself as a crucial resource for researchers and practitioners alike.

The book uncovers advanced techniques for analyzing user behavior, shedding light on key aspects such as click-through rates, time spent on pages, and the influence of design on user engagement. Through a mix of empirical data and analytical models, readers are equipped with the knowledge to enhance user experiences across different platforms and applications.

Vel Squez's work stands out in the realm of computational intelligence, pushing boundaries while providing valuable insights that are essential for anyone interested in the evolving dynamics of the web. It serves as a vital guide for understanding the underlying motivations that shape online interactions, offering practical strategies for leveraging this knowledge in various digital contexts.

Gêneros

Ciência e Tecnologia
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