Descrição
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.
Detalhes do Livro
Formato
Kindle
Idioma
Inglês
Publicado
Dec 3, 2008
Editora
Cambridge University Press
Edições
3 editions
ISBN-10
0511451407
ISBN-13
9780511451409