Handbook of Quality-of-Life Research: An Ethical Marketing Perspective

This comprehensive handbook explores the intricate interplay between quality-of-life research and ethical marketing practices. M. Joseph Sirgy delves into the various dimensions of quality of life, offering students a robust framework to navigate this complex field. Through clear explanations and insightful analyses, readers gain a deeper understanding of how QOL research can illuminate aspects of consumer well-being and societal impact.

In addition to theoretical underpinnings, the text emphasizes a practical approach, equipping students with tools to assess and apply ethical marketing strategies. By integrating ethical considerations into QOL assessments, the handbook encourages future researchers and practitioners to prioritize societal well-being in their work. As they progress through the chapters, students are inspired not only to enhance their knowledge but also to contribute positively to the quality of life in communities through responsible marketing practices.