Information Technology for Management [with Case Packet Schmgt632 Fall 2006]

Information Technology for Management [with Case Packet Schmgt632 Fall 2006]

Efraim Turban , Dorothy Leidner , Ephraim McLean
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Nov 6, 2006 · Inglês · Brochura
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Detalhes do Livro

Formato Brochura
Idioma Inglês
Publicado Nov 6, 2006
Editora John Wiley & Sons
ISBN-10 0470071397
ISBN-13 9780470071397

Descrição

Up-to-date coverage on how new technology is changing the way organizations operate and competeEvery day, new technology influences how organizations operate and compete in the current global environment, and this updated edition of a classic provides authoritative and streamlined coverage of this evolving topic. High-profile topics are discussed, such as social networks, green IS, and business intelligence, and global examples span a wide range of subject matter. You’ll explore IT governance, connectivity that blurs public and private lives, sustainability, enterprise social media, and viral and social marketing.


Offers completely updated coverage on the evolving topic of the way organizations operate and compete in the current global environment
Addresses issues involving social networks, green IS, and business intelligence
Features real-world examples that deal with international issues
Packed with real-world examples and coverage of international topics, Information Technology for Management, Eighth Edition, is critical reading for anyone involved in this field.

Gêneros

Ciência e Tecnologia Negócios e Economia
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