Maladaptive Consumer Behavior: Theory, Research, and Intervention

This edited volume delves into the complexities of maladaptive consumer behavior, offering insights from a marketing lens. Contributors explore various facets of how consumers deviate from expected purchasing patterns, highlighting the psychological and social factors that drive such behaviors. With a blend of theoretical frameworks and empirical research, it invites readers to rethink traditional marketing strategies in light of these challenges.

The book not only examines the reasons behind maladaptive behavior but also proposes interventions aimed at mitigating its effects. By synthesizing diverse research findings, the work serves as a valuable resource for academics and practitioners alike, fostering a deeper understanding of consumer dynamics in a rapidly evolving marketplace.