Secrets Behind Things that Look Good: How small changes in design lead to a big jump in sales

When there are two identical products, how is it that one looks better than the other? Why do some designs stick in your memory when you've only seen them once? If something looks good, there's a good reason why. Here are 9 laws of visual attraction, which will sate your curiosity.
Secrets behind Things that Look Good shares in detail nine sales-boosting techniques that Lee discovered and experienced firsthand while providing visual merchandising consulting to 2,000 businesses including LG Electronics, New Balance, and major department stores over 23 years. The book shows how small changes in color, light, angle, pattern, and arrangement can lead to a big jump in sales.
We are naturally drawn to things that look good. But it's not easy to pinpoint why we find them appealing. Good design, vivid colors, trendiness, high product quality, frequent ad exposure . . . none of these factors are perfect explanations. This is because attraction is an instinctive process driven by all five senses. And behind this process lies an intricate science.
Secrets behind Things that Look Good presents nine secrets for creating a big difference in sales. Discover the secrets to product displays and store designs that instantly captivate consumers.