You actually do not know about advertising

Nowadays advertising has become an independent discipline. It is increasingly co-related with marketing and psychology and inseparable with peoples buying and consuming behavior. This book is written by seniors who know a lot about advertising and the author tries to teach practitioners in advertising industry how to make excellent ads from aspects such as the making of ads and the choosing of advertising creative. Also, from the perspective of consumers, this book tells consumers why advertisements invisibly influence and guide peoples consumption behavior and points out a rational consumption pattern. This is a rudimentary book about advertising that combines theory and practices.