María Teresa Pellicer Jordá

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María Teresa Pellicer Jordá is a prominent figure in the field of advertising ethics and corporate social responsibility. Her work primarily focuses on the intersection of these two areas, exploring how social advertising and branded content can serve as effective tools for conveying brand values. Through her research, Pellicer Jordá has contributed significantly to the understanding of ethical standards in advertising, particularly in the context of social impact and community engagement.

In addition to her contributions to advertising ethics, Pellicer Jordá has authored several influential books that delve into qualitative social research applied to advertising and education. These works provide insights into the techniques, processes, and ethical norms necessary for responsible advertising practices. Her commitment to fostering ethical advertising practices has made her a respected voice in the industry, advocating for responsible communication that prioritizes societal well-being over mere profit.