Детали книги
Формат
Мягкая обложка
Страницы
263
Язык
Китайский
Опубликовано
Aug 1, 2009
Издатель
中信出版社
ISBN-10
7508615824
ISBN-13
9787508615820
Описание
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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