Ecommerce in a Week

In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.

Getting ready to start your store
Basic e-commerce setup
Social marketing for e-commerce
Pay-per-click (PPC) marketing for e-commerce
Search engine optimization (SEO) for e-commerce
Customer service for e-commerce
Bringing it all together into the ultimate e-commerce marketing system