David P. Norton

Om författaren

David P. Norton is a prominent figure in the field of management and strategy. He is best known for co-developing the Balanced Scorecard, a strategic planning and management system widely adopted in various organizations across the globe. The Balanced Scorecard approach allows companies to translate their strategic objectives into a set of performance metrics, enabling them to monitor and improve their performance effectively. Norton's work has had a significant impact on how organizations think about performance management and strategy execution.

In addition to his work on the Balanced Scorecard, Norton has authored and co-authored several influential books that delve into strategic management and performance measurement. His contributions have been instrumental in shaping modern management practices, and his insights are sought after by executives and strategists. Through his research and writings, Norton continues to influence the way businesses approach strategic planning and performance evaluation, making him a key figure in the evolution of management theory.