Renée Mauborgne

Om författaren

Renée Mauborgne is a renowned French business theorist and a professor at INSEAD, the business school for the world. She is best known for her groundbreaking work in the field of strategic management, particularly her co-authorship of the book "Blue Ocean Strategy," which has significantly influenced how businesses think about market competition and innovation. Mauborgne's insights into creating uncontested market spaces have helped countless organizations find new avenues for growth without the need for fierce competition.