How Soon Now

This book provides an insightful glimpse into the evolving collection of contemporary art amassed by the Rubell Family. It features a diverse array of works, showcasing both recent acquisitions and significant older pieces that have shaped the collection's identity. The authors, a dynamic group of curators and art experts, explore the narratives and themes inherent in the artworks, inviting readers to connect with the stories behind each piece.

As the pages unfold, readers will encounter a rich tapestry of artistic expression, reflecting the vibrancy of today’s cultural dialogue. The book delves into the motivations behind the collectors' choices, offering a deeper understanding of the criteria that guide their vision. Through meticulous detail, it celebrates the transformative power of art and its ability to provoke thought and inspire.

Accompanied by striking visuals, the catalog serves as both a reference for art enthusiasts and an engaging read for those new to the scene. It emphasizes the importance of collection-building as a means of preserving history and fostering appreciation for contemporary artists, making it a valuable addition for anyone interested in the ever-evolving landscape of modern art.