La force de l'immatériel: Pour transformer l'économie

In a rapidly evolving economic landscape, Laurent Habib, along with collaborator Fanny Lederlin, delves into the transformative power of the intangible. Their exploration uncovers how non-material assets, such as intellectual property, data, and brand reputation, are redefining value in contemporary economies. With insightful analyses and real-world examples, they illustrate the shifting focus from traditional assets to the crucial role of immaterial elements in driving innovation and growth.

The authors argue that understanding this shift is essential for businesses and policymakers alike. By harnessing the force of the intangible, organizations can unlock new avenues for creativity and competitiveness. Habib and Lederlin’s thoughtful commentary on the economic implications of this transformation serves as a guide, encouraging readers to rethink their approaches to value creation in an increasingly digital and interconnected world. Through their research, they offer a compelling case for embracing the future of the economy—one where the immaterial is of paramount importance.