Pop!

Who doesn't want to interact with poise and pizzazz, whether at a luncheon, in an interview, on a sales call or even on an elevator? We all want to charm, gain people's interest, and of course, sell, but more often than not, we find ourselves missing a certain something...that "thing" that separates us from the pack.



While being memorable is important in one's personal life, it takes on an added urgency when trying to sell yourself, your business, or your product. In such a saturated market, with consumers being constantly bombarded with advertising messages and marketing images, how can you make sure to POP! out of the crowd?



In her new book, Sam Horn reveals ways to ensure that you, your business and your product never blend into the background again. POP! (or Purposeful, Original, and Pithy) has the power to propel even lifetime wallflowers into dynamic self-promoters. With Sam's help, anybody can develop a "Jerry Maguire" intro that has people at hello.

Some of her tips include:


-The Eureka Moment: why people love to discover the Next New Thing

-The W9 Form: nine key questions to clarify your purpose

-Half and Half: coining original phrases to establish yourself as the expert on a subject

-Create an Airtight Sound bite: using verbal tricks to make your point unforgettable

-Pull People In: how to use rhetoric to capture an audience

Whether you're looking to sell yourself, your product, or just impress at a dinner party, POP! has the tools, tips and tricks to help you succeed.