Regionaltourismus: Destinationsmarketing als Gemeinschaftsaufgabe aller regionalen Tourismusakteure

In an increasingly interconnected world, regional tourism emerges as a collaborative effort among diverse stakeholders. Through insightful explorations, Knut A. Wiesner delves into the nuances of destinations marketing, highlighting the essential role that every participant plays in fostering a thriving tourism economy. By exploring case studies and effective strategies, Wiesner emphasizes that successful regional tourism is not solely the responsibility of a single entity but a shared commitment that requires the synergy of local businesses, government entities, and community organizations.

Wiesner’s work offers a deep examination of the best practices in tourism marketing and management, shedding light on how these principles can be applied specifically to regional contexts. The approach centers on understanding the unique characteristics of each destination, allowing for customized strategies that resonate with both visitors and locals. Furthermore, the author underscores the importance of engaging local communities as vital advocates for their regions.

Through a blend of theory and practical insights, this book serves as an invaluable resource for anyone involved in regional tourism, from policymakers to business owners. Wiesner's perspective encourages a collective mindset, fostering cooperation and innovation within the industry, ultimately aiming to elevate the appeal of regional destinations on the global stage.