Herbert Simon
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Donald A. Norman
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Scott E. Page
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James G. March
H. George Frederickson
Karl E. Weick
Robert Jervis
Edward H. Shortliffe
Robyn M. Dawes
Roger Frantz
John Seely Brown
Klaus H. Krippendorff
Charles Perrow
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Larry Leifer
Clifford Nass
David E. Rumelhart
Terry Winograd
Richard M. Cyert
Donald Norman
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Don Ross