Roland T. Rust

关于作者

Roland T. Rust is a prominent figure in the realm of service marketing and is recognized for his significant contributions to understanding the intersection of artificial intelligence and consumer behavior. His work emphasizes the importance of empathy in the evolving landscape of customer service, particularly in the context of the digital age. Rust's book, "The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy," explores how technology can enhance human connections and improve customer experiences.

In addition to his focus on AI and empathy, Rust has authored and contributed to foundational texts in service marketing research, such as the "Handbook of Service Marketing Research." His insights have shaped the way businesses approach service delivery and customer relations, making him a key thought leader in this field. Rust's academic and practical contributions continue to inspire marketers and researchers alike, as they navigate the complexities of consumer interactions in a rapidly changing environment.