Consumer Demographics and Behaviour: Markets are People

Consumer Demographics and Behaviour: Markets are People

Jo M. Martins , Farhat Yusuf , David A. Swanson
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Science & Technology Business & Economics
格式 Kindle
页数 236
语言 荷兰语,佛兰芒语
已发布 Jan 1, 2011
出版商 Springer
版本 2012
ISBN-10 9400718551
ISBN-13 9789400718555
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描述

This insightful work delves into the intricate relationship between consumer demographics and behavior, offering a comprehensive examination that is essential for market strategists navigating today's dynamic landscape. By exploring how various demographic variables influence consumer choices, the authors equip readers with the tools they need to understand and respond to market trends effectively. The text is rich with research and analysis, making it a valuable resource for both seasoned professionals and newcomers eager to grasp the core aspects of consumer behavior.

Martins, Yusuf, and Swanson bring their expertise to the forefront, presenting theories and frameworks that illuminate the complexities of market dynamics. Their findings not only highlight the significance of demographics in formulating market strategies but also emphasize the need for a human-centric approach to understanding consumers. As markets continue to evolve, this work serves as a critical guide for anyone looking to connect with consumers on a deeper level and drive success in their marketing efforts.

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