书籍详情
格式
精装书
页数
256
语言
英语
已发布
Jun 4, 2015
出版商
Macmillan UK
ISBN-10
1447287037
ISBN-13
9781447287032
描述
How do you make something out of nothing?
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day, to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions.
From the First World War sailor who survived being sunk three times in one day, to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
类型
动作与冒险
幽默