作者的書籍：Jacob Jacoby - BookPine

Theory Construction and Model-Building Skills (A Practical Guide for Social Scientists)

Theory Construction and Model-Building Skills (A Practical Guide for Social Scientists)

James Jaccard

Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

Jacob Jacoby

The Comprehension and Miscomprehension of Print Communication

The Comprehension and Miscomprehension of Print Communication

Jacob Jacoby

Perceived Quality: How Consumers View Stores and Merchandise

Perceived Quality: How Consumers View Stores and Merchandise

Jacob Jacoby

Personal Selling: Theory, Research and Practice

Personal Selling: Theory, Research and Practice

Jacob Jacoby

Brand Loyalty: Measurement and Management

Jacob Jacoby