作者的書籍：Karen E. James - BookPine

Marketing Research

Marketing Research

Karen E. James

Essentials of Marketing Research: Putting Research Into Practice

Essentials of Marketing Research: Putting Research Into Practice

Kenneth E. Clow

Marketing Scales IV

Marketing Scales IV

Gordon C. Bruner II

Marketing Scales Handbook, Volume IV: Consumer Behavior

Marketing Scales Handbook, Volume IV: Consumer Behavior

Gordon C. Bruner II

Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures

Marketing Scales Handbook, Volume III: A Compilation of Multi-Item Measures

Gordon C. Bruner II