作者的書籍：Malcolm McDonald - BookPine

Key Account Plans: The Practitioners' Guide to Profitable Planning

Key Account Plans: The Practitioners' Guide to Profitable Planning

Lynette Ryals

Marketing and Finance: Creating Shareholder Value

Marketing and Finance: Creating Shareholder Value

Malcolm McDonald

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Malcolm McDonald

Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm Mcdonald on Marketing Planning: Understanding Marketing Plans and Strategy

Malcolm McDonald

Marketing Due Diligence: Reconnecting Strategy to Share Price

Marketing Due Diligence: Reconnecting Strategy to Share Price

Malcolm McDonald

Pocket Guide to Selling Services and Products

Pocket Guide to Selling Services and Products

Malcolm McDonald

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

The Complete Marketer: 60 Essential Concepts for Marketing Excellence

Malcolm McDonald

Marketing Planning for Services

Marketing Planning for Services

Malcolm McDonald

Market Segmentation: How to Do It and How to Profit from It

Market Segmentation: How to Do It and How to Profit from It

Malcolm McDonald

Key Account Management: The Definitive Guide

Key Account Management: The Definitive Guide

Diana Woodburn

Marketing Plans: A Complete Guide in Pictures

Marketing Plans: A Complete Guide in Pictures

Malcolm McDonald

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness

Malcolm McDonald

Creating Powerful Brands

Creating Powerful Brands

Malcolm McDonald

Marketing Accountability

Marketing Accountability

Malcolm McDonald

Key Account Plans

Key Account Plans

Lynette Ryals

Malcolm McDonald on Marketing Planning

Malcolm McDonald on Marketing Planning

Malcolm McDonald

Branding Bundle

Branding Bundle

Leslie de Chernatony

Marketing Management Bundle

Marketing Management Bundle

Brian D. Smith