作者的書籍：Peter Cheverton - BookPine

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success

Key Marketing Skills: Strategies, Tools and Techniques for Marketing Success

Peter Cheverton

Building the Value Machine

Building the Value Machine

Peter Cheverton

Key Account Management

Key Account Management

Peter Cheverton

برندشنا‌سی

برندشنا‌سی

Peter Cheverton

Understanding the Professional Buyer

Understanding the Professional Buyer

Peter Cheverton

Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

Peter Cheverton

Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients

Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients

Peter Cheverton

Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

Peter Cheverton

Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships

Peter Cheverton

Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers

Global Account Management: a complete Action Kit of Tools and Techniques for Managing Key global Customers

Peter Cheverton

Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients

Key Account Management in Financial Services: Tools and Techniques for Building Strong Relationships with Major Clients

Peter Cheverton

Understanding Brands

Understanding Brands

Peter Cheverton

Key Account Management in Financial Services

Key Account Management in Financial Services

Peter Cheverton

Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success

Key Marketing Skills: A Complete Action Kit of Strategies, Tools and Techniques for Marketing Success

Peter Cheverton

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Key Account Management: A Complete Action Kit of Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

Peter Cheverton

If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

If You're So Brilliant... How Come Your Marketing Plans Aren't Working?: The Essential Guide to Marketing Planning

Malcolm McDonald