경영이란 무엇인가

What Management Is, by former Harvard Business Review editors Joan Magretta and Nan Stone, identifies management as the driving force behind key innovations of the past century and presents a jargon-free look at the way its core principles work. Designed to promote "managerial literacy" up and down the business food chain, as well as among those who simply "want better communities and a better world for our children," the book uses concrete examples to explain fundamental concepts and practices like value creation, the 80-20 rule, and decision analysis in a way that sheds light on them for the uninitiated while providing needed perspective for the more experienced. "Think of this book as everything you wanted to know about management but were afraid to ask," Magretta and Stone write. A comprehensive exploration of the overall process rather than a traditional how-to, in its first section What Management Is examines why and how people work together; the second section shows how ideas are translated into action. With case studies ranging from Old Economy stalwarts like Ford to New Economy upstarts like Dell, along with pioneering nonprofits such as the Nature Conservancy and India's Aravind Eye Hospital, the authors explicitly lay out the basics along with a framework for employing them in a wide variety of situations. --Howard Rothman