Essentials of Entrepreneurship and Small Business Management

Norman M. Scarborough delves into the dynamic world of entrepreneurship and small business management, providing a comprehensive guide for aspiring business owners and seasoned professionals alike. With an emphasis on practical strategies and real-world applications, this work equips readers with the essential tools needed to navigate the complexities of launching and running a small enterprise.

Scarborough highlights critical topics such as opportunity recognition, market analysis, funding strategies, and the importance of effective leadership. Readers will find valuable insights into building a resilient business model that can adapt to the evolving economic landscape. He draws on a wealth of case studies and examples, bringing theories to life and illustrating the challenges and triumphs that entrepreneurs face on their journeys.

The book serves as a foundational text for anyone looking to understand the intricacies of entrepreneurship. Scarborough's approachable writing style and engaging narrative make it a vital resource for students, new business owners, and those seeking to refine their management skills in an ever-competitive market.