Exploring Strategy Text Only

Exploring Strategy Text Only

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Jan 1, 2014 · 英語 · 平裝書
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書籍詳情

格式 平裝書
語言 英語
已出版 Jan 1, 2014
出版商 Pearson Education Limited
ISBN-10 1292002557
ISBN-13 9781292002552

描述

Exploring Strategy offers an outstanding and engaging real-world view of strategy. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration and application to make sense of the subject. With unique and powerful learning tools such as fantastic case studies, a new strategy simulation and video assignments and having sold over 900,000 copies worldwide, Exploring Strategy provides a proven high quality resource that you can't do without.


Explore hot topics in cutting edge issues such as innovation and entrepreneurship, strategic change and acquisitions and alliances.
Consider the 'key debates' and the different strategy 'lenses' to get new perspectives and set you on your way to better grades in your assignments and exams.
Follow up on the recommended readings at the end of each chapter. They will enhance your learning and give you an extra edge in your course work.
Put yourself in the driving seat with the Strategy Experience simulation, which gives you practical hands-on experience of strategic decision-making in organisations.
Create a personalised study plan that identifies your strengths and weaknesses, then recommends a tailored set of resources that will help to develop your understanding of strategy.
Download audio and video resources, including case studies on IKEA, Land Rover and the Eden Project, that put a spotlight on strategy in practice.

類型

驚悚與懸疑 動作與冒險 商業與經濟 圖像小說
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