Managing Export Marketing

This book is an invaluable guide to any business-person or student who wishes to acquire a comprehensive knowledge of how to export. The difference between marketing and selling is explained and guidance is given for marketing overseas. A question and answer format is adopted throughout the book which is designed to provide the reader with an easy signpost to matching a specific company product or service to an appropriate export marketing tactic. There are chapters on the special problems of trading with the Eastern bloc and Japan. The emphasis throughout is on what is practical and cost-effective, and the text is supported by action checklists, specimen agreements, sources of advice and information, and a glossary of terms.