Negocios de televisión: transformaciones del valor en el modelo digital

Carlos M. Arnanz explores the rapidly evolving landscape of television business in the digital era. The book delves into the transformative power of digital technology and how it reshapes the value systems within the industry. Arnanz emphasizes the critical intersections between traditional television models and the burgeoning online platforms, revealing the challenges and opportunities that arise from this shift.

Through engaging analyses, the author highlights the fierce battles over rights and revenues in online music and other media, shedding light on the complex legal and economic frameworks that govern these modern interactions. Readers gain insight into how these transformations are not just changing how content is delivered but also redefining audience engagement and revenue generation.

Ultimately, Arnanz provides a thought-provoking examination of the future of television, urging industry professionals and enthusiasts alike to rethink their strategies in an increasingly digital world. With a focus on innovation and adaptation, the book serves as a crucial guide for navigating the evolving television landscape.