Retailing

Retailing

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Jun 15, 1989 · 英語 · 平裝書 (208 頁數)
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格式 平裝書
頁數 208
語言 英語
已出版 Jun 15, 1989
出版商 Prentice Hall (a Pearson Education company)
ISBN-10 0631170952
ISBN-13 9780631170952

描述

In the world of commerce, retailing is an art form that blends creativity with strategy. Leach delves into the intricacies of how retailers connect with consumers, exploring the various dynamics that shape their experiences. The exploration goes beyond mere transactions, illustrating how emotional and psychological factors influence purchasing decisions.

This work offers insights into the evolving landscape of retail, addressing the impact of technology and changing consumer behaviors. With a focus on both traditional and modern approaches, it provides a comprehensive look at how successful retailers adapt to meet the demands of today's market.

By blending theoretical frameworks with practical examples, the narrative serves as a useful resource for both aspiring retailers and seasoned professionals. Leach encourages readers to think critically about the future of retailing and the innovative strategies that can lead to success in an ever-competitive environment.
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