The Legacy of Mad Men: Cultural History, Intermediality and American Television

Set against the backdrop of a changing America, the journey of Don Draper and the world of advertising unfolds in an analysis that delves deep into the intricate relationships between culture, media, and identity. As the narrative arc of "Mad Men" progresses, it offers a reflection of societal transformations throughout the 1960s, highlighting not only personal struggles but also wider cultural shifts. The book meticulously examines how the series captures the zeitgeist of its time, creating a tapestry of ambition, disillusionment, and the pursuit of authenticity.

Exploring the intermediality of the show, the authors connect its themes to broader conversations about American television and its narrative potential. They dissect the layers that comprise the series, revealing how its rich textural elements resonate with audiences on multiple levels. Through a blend of cultural history and critical analysis, they illuminate why "Mad Men" remains a cornerstone of contemporary visual storytelling, influencing both creators and viewers alike.