Damage Control: Why Everything You Know About Crisis Management Is Wrong

Damage Control: Why Everything You Know About Crisis Management Is Wrong

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Apr 19, 2007 · الإنجليزية · غلاف صلب (224 صفحات)
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تنسيق غلاف صلب
صفحات 224
لغة الإنجليزية
منشور Apr 19, 2007
الناشر Portfolio Hardcover
رقم ISBN-10 1591841542
رقم ISBN-13 9781591841548

الوصف

In a world where crises can arise unexpectedly and wreak havoc on personal and professional reputations, two experts in crisis management present a bold rethinking of traditional strategies. Eric Dezenhall and John Weber challenge the conventional wisdom that often fails in high-stakes situations. They offer a uniquely contrarian perspective that emphasizes proactive rather than reactive measures, urging readers to reassess their understanding of effective crisis response.

The authors draw from their extensive experience in navigating turbulent environments to deliver actionable insights. Their approach confronts the failures of typical crisis management approaches and equips individuals and organizations with the tools necessary to regain control in chaotic circumstances. It’s about transforming fear into action, enabling one to dictate the narrative rather than merely respond to it.

By blending humor with hard-hitting reality, Dezenhall and Weber keep readers engaged while they rethink their crisis management strategies. The book invites a deeper exploration of human behavior and the psychology behind public perception, making it a thought-provoking read for anyone looking to fortify their defenses against unforeseen challenges.

الأنواع

إثارة وتشويق حركة ومغامرة
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