Damage Control: Why Everything You Know About Crisis Management Is Wrong

Damage Control: Why Everything You Know About Crisis Management Is Wrong

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Apr 19, 2007 · 영어 · 하드커버 (224 페이지)
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책 세부 정보

형식 하드커버
페이지 224
언어 영어
출판됨 Apr 19, 2007
출판사 Portfolio Hardcover
ISBN-10 1591841542
ISBN-13 9781591841548

설명

In a world where crises can arise unexpectedly and wreak havoc on personal and professional reputations, two experts in crisis management present a bold rethinking of traditional strategies. Eric Dezenhall and John Weber challenge the conventional wisdom that often fails in high-stakes situations. They offer a uniquely contrarian perspective that emphasizes proactive rather than reactive measures, urging readers to reassess their understanding of effective crisis response.

The authors draw from their extensive experience in navigating turbulent environments to deliver actionable insights. Their approach confronts the failures of typical crisis management approaches and equips individuals and organizations with the tools necessary to regain control in chaotic circumstances. It’s about transforming fear into action, enabling one to dictate the narrative rather than merely respond to it.

By blending humor with hard-hitting reality, Dezenhall and Weber keep readers engaged while they rethink their crisis management strategies. The book invites a deeper exploration of human behavior and the psychology behind public perception, making it a thought-provoking read for anyone looking to fortify their defenses against unforeseen challenges.

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