الوصف
Fast track route to understanding and mastering e-business tools and opportunitiesCovers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weaponExamples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. BeckIncludes a glossary of key concepts and a comprehensive resources guide
تفاصيل الكتاب
تنسيق
كيندل
صفحات
128 صفحات
لغة
الإنجليزية
منشور
أبريل 1, 2002
الناشر
Capstone Publishing/John Wiley
رقم ISBN-10
1841122807
رقم ISBN-13
9781841122809