Book Details
Format
Kindle
Pages
128
Language
English
Published
Apr 1, 2002
Publisher
Capstone Publishing/John Wiley
ISBN-10
1841122807
ISBN-13
9781841122809
Description
Fast track route to understanding and mastering e-business tools and opportunitiesCovers the key areas of e-business, from developing e-business strategies and learning how to complement existing business program to using e-business as a change management tool as well as a competitive weaponExamples and lessons from some of the world's most successful businesses, including Staples, Travelocity, eBay and COVISINT, and ideas from the smartest thinkers, including Patricia Seybold, Thomas Koulopoulos, John Hagel III, Marc Singer, Thomas H. Davenport and John C. BeckIncludes a glossary of key concepts and a comprehensive resources guide
Genres
Business & Economics